Vexatec & Nascar Europe Series

Veröffentlicht in News | 14. March 2018 | Alma

Last weekend we were at Brands Hatch with our client, VEXATEC. The Swiss-Tech company tested the worldwide unique agility shirt with high-end data logger at the American Speedfest of the NASCAR Whelen Euro Series in Brands Hatch. Gianmarco Ercoli and Simone Laureti from Racers Motorsport wore the VEXATEC agility shirts on Friday during two 30-minute practices. The tests, officially approved and monitored by NASCAR, were successfully completed. Even at a speed of 250km/h, data were transmitted and evaluated constantly and precisely in real time.


Telemetry is the norm in motorsport. Every little detail of the racing car is monitored, from the engine to the transmission to the steering movements, vibrations and braking points, nothing remains unnoticed. So far, the situation is quite different getting down to the race drivers. The information about the physical and mental condition must be determined in laborious tests before the race or remains completely hidden. Thanks to innovative Swiss Tech of VEXATEC, measurements with an extremely large amount of data are possible. The motorsport-specific measurements focus on ECG, pulse, G-forces on the body as well as the body position and body movement. Through precise measurements 50 times per second, data is transferred by the data logger to the computer in the pit box and can in future be sent to TV broadcasters as well as race monitoring stations.

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ROLAND BISCHOF

PROFILE

Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.

VITA

At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.

SPEECHES

Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.

AREAS OF EXPERTISE

Sponsoring, sport business, marketing and communication

LANGUAGES

German, English

DOWNLOAD: BRIEF PROFILE.pdf

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speaker@presented-by.de  I  +49 (0) 30 2809 8798