New founding of the Albanian sports ambassador

Veröffentlicht in News | 10. September 2018 | Alma

The honouring of the Albanian sports ambassadors is held as part of the annual celebrations. The aim is to improve the country’s image through sport. The press conference announced the nominees on 04.09.2018 at 10.00 am in the Hotel Diplomat.

Press conference Albanian Sports Ambassador ©2018

Albanian Sports Ambassador (ASA) honours Albanian athletes and coaches for the first time for their outstanding achievements abroad. The nominees of the respective categories were announced at the press conference on 04.09.2018. Albanian athletes have proven their skills all over the world. The awards are linked to prize money for social projects, with a focus on development work with children and young people. The aim of the ASA is to inspire people to take action through sport and to change the world positively.

Connectedness through sport means that different levels of society are involved and come closer together.

During the press conference the nominees for all categories were announced in a live broadcast on Supersport1. The founders of the Albanian Sports Ambassador Roland Bischof and Luar Arani explained the idea and the future direction of the ASA. The initiator of the German Football Ambassador has assured his support for this project through his organisational network and knows how important the cooperation between Germany and Albania is. The first award ceremony will take place in Tirana on September 28, 2018. Renowned personalities from the worlds of sport, politics and culture were delighted to support this initiative.

The nominees

“Albanian Sports Ambassador” – main prize:
Lorik Cana, Edvin Murati, Igli Tare

“Honourable mention”:
Ansi Agolli, Elizabeta Karabolli, Majlinda Kelmendi

“New Entry Award.”
Erblira Bici, Izmir Smajlajlaj, Thomas Strakosha

“Audience Award.”
Erald Dervishi, Haki Doku, Elsaid Hysaj, Luiza Gega, Luan Krasniqi, Ervin Skela

Supporting partners of the Albanian sports ambassador include
Arani shpk., Bashkia Tirane, Digitalb, German Football Ambassador, Federate e Futbollit Shqipetar and Komiteti Olimpik, PRESENTED BY GMBH, Diplomat Hotel, Fashion Beverages Albania.


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Erion Veliaj

»I am very delighted that athletes are being honored for their great achievements and are Ambassadors of Albania outside the protocol.«

Erion Veliaj
Mayor of Tirana, Albania
Igli Tare

»A very special event and something that should have its continuity.«

Igli Tare
Winner of the Career Award 2018
Former footballer & current Sport Director of the Italian Serie A Club Lazio Rome
Torsten Frings, football, 79 caps for Germany, Vice World Champion

»I have been working together with Roland Bischof since the summer fairy tale of 2006 in a trusting and professional manner - this has meanwhile turned into a friendly relationship.«

Torsten Frings
Football, 79 caps for Germany, Vice World Champion
Luan Krasniqi

»It's a great idea to honor Albanian athletes for their outstanding performance and I hope this wonderful event will take place every year.«

Luan Krasniqi
Winner of the Audience Award 2018
Retired professional boxer & European Heavyweight Champion
Rainer Holzschuh, publisher of Kicker and President of ESM

»Presented by with Roland Bischof at the top has always proved to be a creative, reliable partner in many years of close cooperation with the "German Football Ambassador", without whom this fantastic action would not have taken such a speedy upswing.«

Rainer Holzschuh
Publisher of Kicker and President of ESM
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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English


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