Albanian Sports Ambassador – First award in Tirana

Veröffentlicht in News | 1. October 2018 | Alma


For the first time, the Albanian Sports Ambassador (ASA) was awarded in Tirana. A great project, which has been very well received in Albania and by the Albanian population and was also broadcast live on TV. High personalities from sports, politics and culture have announced themselves, among others Prince Leka Reza of Albania. As role models and image bearers, Albanian sportsmen and coaches represent their country worldwide in their sports and have a positive influence on the reputation of Albania. The ASA awards the commitment and their achievements annually in four categories and also supports social projects at home.

Award ceremony in the presidential palace (Pallati i Brigadave)


Honorary prize: Three public figures are nominated who have shown great commitment to sport and projects related to Albanian sport.

Audience Award: Six Albanian athletes who are active abroad are nominated. Voting is carried out by public voting.

Newcomer Award: The Newcomer Award honours athletes who have positively influenced the reputation of Albania early in their career.


As one of the main supporters and gold partner of the new Albanian sports ambassador, PRESENTED BY GMBH, CEO Roland Bischof is sometimes one of the three founders of the ASA, assists with the organisation, marketing and the actual event, the award ceremony.

“With the Albanian Sports Ambassador, we are also combining sport & business to bring our strategic and operational expertise to bear. Based on our knowledge in marketing consulting, new business & networks as well as prominent contacts, we were able to contribute a wide range of high quality services. We are pleased to have co-organized a great event as a partner and are looking forward to the future”, says Roland Bischof.

Red carpet at the presidential palace (Pallati i Brigadave)

Thank you for your feedback

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Erion Veliaj

»I am very delighted that athletes are being honored for their great achievements and are Ambassadors of Albania outside the protocol.«

Erion Veliaj
Mayor of Tirana, Albania
Igli Tare

»A very special event and something that should have its continuity.«

Igli Tare
Winner of the Career Award 2018
Former footballer & current Sport Director of the Italian Serie A Club Lazio Rome
Luan Krasniqi

»It's a great idea to honor Albanian athletes for their outstanding performance and I hope this wonderful event will take place every year.«

Luan Krasniqi
Winner of the Audience Award 2018
Retired professional boxer & European Heavyweight Champion
Rainer Holzschuh, publisher of Kicker and President of ESM

»Presented by with Roland Bischof at the top has always proved to be a creative, reliable partner in many years of close cooperation with the "German Football Ambassador", without whom this fantastic action would not have taken such a speedy upswing.«

Rainer Holzschuh
Publisher of Kicker and President of ESM
Torsten Frings, football, 79 caps for Germany, Vice World Champion

»I have been working together with Roland Bischof since the summer fairy tale of 2006 in a trusting and professional manner - this has meanwhile turned into a friendly relationship.«

Torsten Frings
Football, 79 caps for Germany, Vice World Champion
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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English


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