Horst Hrubesch joins the jury of the German Football Ambassador

Veröffentlicht in News | 7. November 2018 | Claudia

The German Football Ambassador e.V. will be strengthened with a further proven expert. The newly elected Walter Bensemann Prize winner and DFB board member Horst Hrubesch will immediately expand the circle of jurors to include the jury chairman and kicker publisher Rainer Holzschuh and will contribute his expertise as early as November when the nominees for 2019 are selected.

Horst Hrubesch, who successfully qualified with the team for the World Cup in France as coach of the German women’s national team, said: “The German Football Ambassador is a great idea that I am happy to support.

The European Champion (’80) and Vice World Champion (’82) Hrubesch had a successful player career with national and international titles in the club and the national team before he was attracted to clubs at home and abroad as a coach. But for almost twenty years he found his true destiny in training and further education in the field of talent, where he won a whole series of titles with various U-teams of the DFB. He stands for down-to-earthness and honesty and is held in high regard by his players and companions alike.

Rainer Holzschuh, who recently gave the laudatory speech for H. Hrubesch on his appointment as Walter Bensemann Prize winner, is pleased about the further reinforcement in his jury team: “Horst Hrubesch is a role model for everyone in the field of football. His international experience will enable him to play a formative role in the annual search for the “German Football Ambassador”.

The German Football Ambassador based in Berlin was founded in 2011 by Roland Bischof and honours German coaches and players who contribute to the positive image of football and Germany through their appearance and commitment. The awards are combined with prize money for social projects. From Nepal to Namibia: Since 2013, the club has been able to support more than 25 projects worldwide. Supporting partners such as the German Foreign Office and the Goethe Institute as well as the sports magazine kicker, Deutsche Welle, GOAL, setONE, Argus Data Insights, MC Group, SID and the Berlin agency of the initiator presented by.

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Erion Veliaj

»I am very delighted that athletes are being honored for their great achievements and are Ambassadors of Albania outside the protocol.«

Erion Veliaj
Mayor of Tirana, Albania
Igli Tare

»A very special event and something that should have its continuity.«

Igli Tare
Winner of the Career Award 2018
Former footballer & current Sport Director of the Italian Serie A Club Lazio Rome
Luan Krasniqi

»It's a great idea to honor Albanian athletes for their outstanding performance and I hope this wonderful event will take place every year.«

Luan Krasniqi
Winner of the Audience Award 2018
Retired professional boxer & European Heavyweight Champion
Rainer Holzschuh, publisher of Kicker and President of ESM

»Presented by with Roland Bischof at the top has always proved to be a creative, reliable partner in many years of close cooperation with the "German Football Ambassador", without whom this fantastic action would not have taken such a speedy upswing.«

Rainer Holzschuh
Publisher of Kicker and President of ESM
Torsten Frings, football, 79 caps for Germany, Vice World Champion

»I have been working together with Roland Bischof since the summer fairy tale of 2006 in a trusting and professional manner - this has meanwhile turned into a friendly relationship.«

Torsten Frings
Football, 79 caps for Germany, Vice World Champion
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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English



speaker@presented-by.de  I  +49 (0) 30 2809 8798