Klopp, Landers, Weiss nominated for the Award German Football Ambassador 2019

Veröffentlicht in News | 23. January 2019 | Carsten

  • Nomination trips lead this time to Great Britain, Zambia and Mongolia

The German Football Ambassador announces the three nominations for the main category “Coaches”: Jürgen Klopp, Petra Landers and Michael Weiss are the candidates for the succession of the acting football ambassador Gert Engels.

Jury chairman and kicker publisher Rainer Holzschuh emphasizes: “All three nominees perform outstandingly on completely different levels. Nevertheless, the jury’s decision was unanimous.” The jury is made up of top-class experts – for the first time this year Kathrin Müller-Hohenstein, Horst Hrubesch and Berti Vogts are taking part.

The nominations: The best-known coach is probably Jürgen Klopp, who after his successful stops in Mainz and Dortmund was drawn to FC Liverpool on “the island”, where he is not only celebrated by the football fans, but his incomparably positive appearance almost declared the “German Messiah”.

Petra Landers was more successful than both of her competitors in her active time and celebrated great national and international success as a second nominee. The 1989 European Champion is currently on the road in Gambia at regular intervals in a long-term project, among other things. She was also the only German to participate when in 2017 a selection of international players played together in the crater of Kilimanjaro in Kenya, the highest football match in the world, at 5,729 metres, to promote more equality between girls and women in sport.

The circle is closed by Michael Weiss, who has been nominated for the second time since 2013, something only Jürgen Klinsmann has achieved so far. He is currently coaching Mongolia’s national team. He has also been to exotic places as an ambassador for German football, such as the Philippines, Rwanda, China and Japan.

The president of the association, Roland Bischof, will now visit all three nominees in their countries of activity in February/March to present them with the nomination certificates and to gather impressions of their work on and beside the site. The charity projects supported by the nominees with their prize money will also be visited. This year, the Federal Foreign Office and the Goethe-Institute will once again be actively involved in preparing, organising and carrying out the respective trips.

The winner will be chosen in May 2019 in Berlin, where the current Foreign Minister has been present at the Federal Foreign Office for the past five years. Heiko Maas will try to be there again this year.

The previous football ambassadors in this category were called: Holger Obermann (2013, Nepal), Monika Staab (2014, Qatar), Jürgen Klinsmann (2015, USA), Gernot Rohr (2016, Burkina Faso), Horst Kriete (2017, South Africa) and Gert Engels (2018, Japan).

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Erion Veliaj

»I am very delighted that athletes are being honored for their great achievements and are Ambassadors of Albania outside the protocol.«

Erion Veliaj
Mayor of Tirana, Albania
Igli Tare

»A very special event and something that should have its continuity.«

Igli Tare
Winner of the Career Award 2018
Former footballer & current Sport Director of the Italian Serie A Club Lazio Rome
Torsten Frings, football, 79 caps for Germany, Vice World Champion

»I have been working together with Roland Bischof since the summer fairy tale of 2006 in a trusting and professional manner - this has meanwhile turned into a friendly relationship.«

Torsten Frings
Football, 79 caps for Germany, Vice World Champion
Luan Krasniqi

»It's a great idea to honor Albanian athletes for their outstanding performance and I hope this wonderful event will take place every year.«

Luan Krasniqi
Winner of the Audience Award 2018
Retired professional boxer & European Heavyweight Champion
Rainer Holzschuh, publisher of Kicker and President of ESM

»Presented by with Roland Bischof at the top has always proved to be a creative, reliable partner in many years of close cooperation with the "German Football Ambassador", without whom this fantastic action would not have taken such a speedy upswing.«

Rainer Holzschuh
Publisher of Kicker and President of ESM
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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English



speaker@presented-by.de  I  +49 (0) 30 2809 8798