Deutscher Fußball Botschafter e.V. “cracks” billion mark

Veröffentlicht in News | 19. September 2019 | Carsten

German Football Ambassador with record media coverage in 2019

  • Over one billion contacts worldwide for the first time
  • Founder Roland Bischof sees concept confirmed
  • Charity video and charity auction planned


The non-profit association Deutscher Fußball Botschafter e.V. (German Football Ambassador Association) will reach over one billion media contacts for the first time in its young history before the end of the year. The record figures for the current year are divided into the individual media areas TV (250 million), radio (135 million), online (600 million) and social media (100 million).

“This is a huge success for us and shows the power of the good idea that goes around the world,” said the founder Roland Bischof. “With further sponsors, we could expand this much-noticed idea even more efficiently and sustainably”. To date, 90% of the financing has been based on the founder’s private commitment and a partner structure that provides extensive support in the form of materials and services.

“It would not be possible without the support of our partners. But also not without the passion for this idea”, Bischof adds with a smile. The association is particularly well positioned in the media sector. With partners such as kicker, Sky, DW,, SID, mc group and Argus Data Insights, there is a solid basis of internationally active “players”. In addition, there is a pool of more than 15,000 international journalists from the cooperation with the partner setONE, which only recently led to the self-produced TV pictures of Jürgen Klopp’s nomination trip being broadcast in a contribution lasting several minutes in well over 20 countries. “The advantage is that we can send our own messages with the football ambassador – also for partners and sponsors”, says Stefan Sauerwald, CEO of setONE. All this was achieved without any significant media budget of their own – only through the dedication, passion and know-how of the association’s team.

The football ambassador is already planning further steps. Such as the publication of a charity video, which is supported by the singer RI.VIGI and her manager Jerry Parham. RI.VIGI is a coveted vocal talent who will work with Sean Garrett in the future. He has published numerous No.1 hits in the USA (among others with Beyoncé, E. Iglesias, Britney Spears). The football enthusiast RI.VIGI donates her first song to the video idea of the football ambassador, combined with a donation from possible income.

In November, the first big football ambassador auction starts in cooperation with United Charity, in which well-known football personalities as well as stars from other areas with a passion for football take part. “The German Football Ambassador has been active throughout the year for a long time – and the annual award ceremony at the Federal Foreign Office is of course the highlight,” says Roland Bischof.

Photo: Football Ambassador initiator Roland Bischof I



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Erion Veliaj

»I am very delighted that athletes are being honored for their great achievements and are Ambassadors of Albania outside the protocol.«

Erion Veliaj
Mayor of Tirana, Albania
Igli Tare

»A very special event and something that should have its continuity.«

Igli Tare
Winner of the Career Award 2018
Former footballer & current Sport Director of the Italian Serie A Club Lazio Rome
Luan Krasniqi

»It's a great idea to honor Albanian athletes for their outstanding performance and I hope this wonderful event will take place every year.«

Luan Krasniqi
Winner of the Audience Award 2018
Retired professional boxer & European Heavyweight Champion
Rainer Holzschuh, publisher of Kicker and President of ESM

»Presented by with Roland Bischof at the top has always proved to be a creative, reliable partner in many years of close cooperation with the "German Football Ambassador", without whom this fantastic action would not have taken such a speedy upswing.«

Rainer Holzschuh
Publisher of Kicker and President of ESM
Torsten Frings, football, 79 caps for Germany, Vice World Champion

»I have been working together with Roland Bischof since the summer fairy tale of 2006 in a trusting and professional manner - this has meanwhile turned into a friendly relationship.«

Torsten Frings
Football, 79 caps for Germany, Vice World Champion
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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English


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