“Powerplay for disadvantaged children” – Germany’s ice hockey star Leon Draisaitl has been announced as the latest Laureus Sport for Good Ambassador

Veröffentlicht in News | 28. July 2020 | Carsten

  • Leon Draisaitl:“ I am very happy to be part of the Laureus Sport for Good Foundation and to help disadvantaged children and young people.
  • Other ambassadors welcomed Leon Draisaitl with video messages as a new member of the foundation

Munich, 28 July 2020: Laureus Sport for Good announce prominent new arrival: ice hockey star Leon Draisaitl will support the charitable foundation from now on. Other ambassadors such as  Roman Weidenfeller, Fredi Bobic, Stefan Blöcher, Maro Engel, Moritz Fürste, Markus Salcher as well as Academy member Maria Höfl-Riesch welcome the German ice hockey star as the newest member of the Laureus family with a video message. You can find the video HERE.

Leon Draisaitl is already, at the age of 24, one of the best ice hockey professionals in the world and is currently preparing for the playoffs in the North American professional league NHL. Wearing the Edmonton Oilers jersey, he was the first German to win the Art Ross Trophy for the best player on points in the regular season and is currently among the nominees for the election of the most important player of the NHL season. He has achieved greatness in his sport and he joins the Laureus family with a clear goal of supporting Laureus’ mission and using the power of sport to help young people overcome violence, discrimination and disadvantage.

“Leon Draisaitl is already one of the biggest sportsmen – not only in ice hockey. Especially for the disadvantaged children and young people in our programs it is a massive motivation and inspiration when their idols personally act as role models and advisors for them” says Paul Schif, Managing Director of the Laureus Sport for Good Foundation Germany, Austria.

Because of his connection to ice hockey, he is particularly interested in the foundation’s KICK on Ice program in Berlin, a program offers young people a safe space where they have access to sport and educational opportunities.

“Since my childhood, team spirit has been at the forefront of my work. As an ice hockey player I know that the individual can achieve nothing without the community. I wouldn’t be where I am today without my teammates. I would like to convey these values to the girls and boys,” said Draisaitl on the occasion of his appointment. 

Program director Jan Kaminski is also enthusiastic about the commitment: “We are so pleased that Leon Draisaitl wants to support Laureus Sport for Good and the kids! For the participants in KICK on Ice, he is a great role model, all the better that he now uses his fame for such a good cause. Hardly anyone can fool him on the ice at the moment – but who knows, maybe we can teach him something about working off the ice. Welcome to this wonderful sports family, Leon!” 

Source: Rassoul-Laureus

Laureus Sport for Good wishes Leon Draisaitl all the best for the upcoming NHL Play Offs and is looking forward to a great partnership!


Background Information:

Laureus Sport for Good is a global charity that supports children and young people by using the power of sport to end violence, discrimination, and disadvantage. It operates under the fundamental belief that the achievement of this ambition is best delivered by ending the social issues that affect the younger generation and changing their lives for the better.  Lots of sports stars from around the world support the work of the foundation. In Germany, these include Maria Höfl-Riesch, Katarina Witt, Boris Becker and Jan Frodeno. Globally Laureus Sport for Good currently supports more than 200 programmes in over 40 countries that use the power of sport to transform lives.

For more information about the Laureus Sport for Good Foundation go to www.laureus.de

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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


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