Jürgen Klopp, Marc-André ter Stegen and Bernd Schuster are the German Football Ambassadors 2019

Veröffentlicht in News | 12. June 2019 | Carsten

At this year’s award ceremony of the German Football Ambassador e.V., the coach of FC Liverpool, Jürgen Klopp, prevailed in the main category against the Mongolian national coach Michael Weiß and Petra Landers, who is active in Zambia.
Marc-André ter Stegen of FC Barcelona won the public award in a thrilling finish ahead of Julian Gressel of Atlanta United and Leroy Sané of Manchester City. Several tens of thousands of fans voted for him in an online voting. The “blond angel” Bernd Schuster received the prize of honor.

“This year’s top-class event at the Federal Foreign Office in Berlin was opened by Michelle Müntefering, Minister of State for International Cultural Policy responsible for sports promotion, who represented Heiko Maas.”

The jury, which this year included Horst Hrubesch and Berti Vogts for the first time, nominated three football personalities for the main award, later to be won by Jürgen Klopp, Petra Landers and Michael Weiß, who contribute in completely different ways to Germany’s positive image in the world. Club President Roland Bischof, who visited all three nominees in their countries of assignment, explained: “Michael Weiß has been an ambassador for German football in Asia and Africa for 20 years, Petra Landers is involved in Zambia in an extraordinary way and Jürgen Klopp has really enchanted Liverpool in a way that Liverpool has not experienced in 40 years. All three deserve the highest recognition.” The laudatory speech for Jürgen Klopp was held by the Managing Director of Borussia Dortmund, Hans-Joachim “Aki” Watzke, in his usual relaxed manner.

The Spanish ambassador Ricardo Martinez held the laudation for the honorary prize winner Bernd Schuster, who has legendary status in Spain. He was the first of only two players worldwide to play for all three major Spanish clubs (Real, Atletico, Barca) and won numerous titles. The 1980 European champion was also mainly active in Spain as a coach, where he became Spanish champion again with Real Madrid. Bernd Schuster enjoyed his time in Berlin and was happy about his award with words of praise for the club: “A really great idea.”

Marc-André ter Stegen also lives in Spain, who was voted by the fans as the public winner in this year’s online voting. The FC Barcelona goalkeeper has been playing successfully and at the highest level for years. As the triple winner of 2015 is in the final phase of the season, he could only join in via video and thanked the fans from Barcelona. He will be presented with the award later.

As is customary with the German Football Ambassador, all winners and nominees again nominated charitable organisations for their prize money in order to support social projects they are committed to. Vice President and CSR expert Dr. Norbert Taubken, enthused: “That is one of the nicest things about our award! We are now already socially active in over 25 countries. Thanks to all those involved.”

In addition to an entertaining and interesting talk with “Aki” Watzke and DFB vice-president Dr. Rainer Koch, moderated by kicker publisher Rainer Holzschuh, the German Football Ambassador had another surprise in store: “We want to get even more involved in women’s football in the future!

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Rainer Holzschuh, publisher of Kicker and President of ESM

»Presented by with Roland Bischof at the top has always proved to be a creative, reliable partner in many years of close cooperation with the "German Football Ambassador", without whom this fantastic action would not have taken such a speedy upswing.«

Rainer Holzschuh
Publisher of Kicker and President of ESM
Igli Tare

»A very special event and something that should have its continuity.«

Igli Tare
Winner of the Career Award 2018
Former footballer & current Sport Director of the Italian Serie A Club Lazio Rome
Luan Krasniqi

»It's a great idea to honor Albanian athletes for their outstanding performance and I hope this wonderful event will take place every year.«

Luan Krasniqi
Winner of the Audience Award 2018
Retired professional boxer & European Heavyweight Champion
Torsten Frings, football, 79 caps for Germany, Vice World Champion

»I have been working together with Roland Bischof since the summer fairy tale of 2006 in a trusting and professional manner - this has meanwhile turned into a friendly relationship.«

Torsten Frings
Football, 79 caps for Germany, Vice World Champion
Erion Veliaj

»I am very delighted that athletes are being honored for their great achievements and are Ambassadors of Albania outside the protocol.«

Erion Veliaj
Mayor of Tirana, Albania
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Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English



speaker@presented-by.de  I  +49 (0) 30 2809 8798